TRÜ is part of a company that originates from a business model focused on the well-being and development of small communities in rural Ecuador. This is why:
We support over 6,000 small and medium-sized producers
We have implemented more than 70 community collection centers across the country
We empower rural women by strengthening their role as leaders in the development of Ecuador’s rural areas and recognizing their key contribution to the livestock industry.
We facilitate the granting of financing and development loans
We provide training and technical assistance to producers on their farms
100% of milk purchases are domestic
We recognize the decisive and important role that women play in all areas, including rural communities. Here, they play a fundamental role in rural development, food security, and the eradication of poverty. This is why:
We have collection centers led by women, and we actively promote their participation in livestock production, strengthening their role in the development of Ecuador’s rural areas.
We are part of a company that is a pioneer in Ecuador in implementing a Climate-Smart Livestock Farming project in collaboration with the FAO (United Nations Food and Agriculture Organization). Under this project, we focus on:
Our priority is to promote the positive environmental impact of our operations. To that end, we have installed 374 solar panels at our plant, integrating clean energy into our processes. Thanks to this initiative, we have prevented the emission of a total of 98,163.69 kg of CO₂ equivalent since their installation, thereby contributing to a more sustainable and environmentally responsible operation.
Additionally, we have signed a Sustainable Energy Agreement with the United Nations Global Compact with the following objectives:
Establish parameters for measuring and evaluating energy-saving and energy-efficient actions.
Support knowledge transfer, exchange of best practices, and the development of value proposals for public policy.
Pave the way nationally in compliance with and the promotion of sustainable energy principles.
We believe that change begins with oneself, which is why we offer all our TRÜ products in packaging that is more environmentally friendly:
The cardboard used for our packaging comes from responsible forest management.
More than 74% is made from materials sourced from renewable sources, such as FSC-certified cardboard and a plant-based lid.
Check out the Sustainability Report of El Ordeño Here.
The “B” stands for Benefit for everyone: workers, communities, customers, and the planet.