TRÜ is part of a company that originates from a business model focused on the well-being and development of small communities in rural Ecuador. This is why:
We support over 6,000 small and medium-sized producers
We have implemented more than 70 community collection centers across the country
We empower each producer to take on the role of an entrepreneur with autonomy to manage their business
We facilitate the granting of financing and development loans
We provide training and technical assistance to producers on their farms
100% of milk purchases are domestic
We recognize the decisive and important role that women play in all areas, including rural communities. Here, they play a fundamental role in rural development, food security, and the eradication of poverty. This is why:
We have six collection centers exclusively managed by women.
Nearly 60% of all the producers we support are women.
We are part of a company that is a pioneer in Ecuador in implementing a Climate-Smart Livestock Farming project in collaboration with the FAO (United Nations Food and Agriculture Organization). Under this project, we focus on:
We prioritize reducing the environmental impact of our operations. That is why we have implemented solar panels at our plant, making us the first dairy plant in Ecuador to have this technology. In this way, we are preventing more than 70,000 kg of CO2 emissions per year, equivalent to protecting more than 41 hectares (101.16 acres) of forest each year.
Additionally, we have signed a Sustainable Energy Agreement with the United Nations Global Compact with the following objectives:
Establish parameters for measuring and evaluating energy-saving and energy-efficient actions.
Support knowledge transfer, exchange of best practices, and the development of value proposals for public policy.
Pave the way nationally in compliance with and the promotion of sustainable energy principles.
We believe that change begins with oneself, which is why we offer all our TRÜ products in packaging that is more environmentally friendly:
FSC Certified: the cardboard used for our packaging comes from responsible forest management.
Over 77% is made from materials that come from renewable sources such as cardboard and sugar cane.
We were born from the first dairy company in the country with B Corp Certification! Committing ourselves to generating a long-term positive impact on the community and the environment.